What is lead generation?

Lead generation is the marketing process of attracting strangers and converting them into potential customers by capturing contact information or measurable interest. Effective lead generation uses targeted content, SEO, paid ads, social media, landing pages and offers to drive traffic, collect leads, and feed the sales funnel with qualified prospects. Good lead generation doesn’t stop at capture it scores, nurtures and qualifies leads to boost conversion rates and lower cost-per-lead, aligning marketing efforts with sales goals. Measured by metrics like conversion rate, CPL and lead quality, a strong lead generation strategy turns curious visitors into revenue-ready contacts.